The Story Behind the Enclara Elephant

The Enclara logo is the elephant, which is unique in the animal world for its response to death. Throughout their lives, elephants form close family and community bonds and when these bonds are broken by death, they respond in a very human way through visible grief and mourning for the loss of one of their own. They bury their dead and "encircle" the grieving as one compassionate community and, although they need to move on for survival, they will often return to the burial site as if to never forget.

Elephant in the Room

Our logo also provides a unique opportunity to bring to light the metaphorical “elephant in the room”, which in our profession is often death. Transparency and comfort is needed to service our patients and their families and our goal as an industry is to provide such avenues for open discussion and growth.